Stop Duct-Taping Your Coaching Business Together
The all-in-one CRM and course platform built specifically for professional coaches
Client management, course delivery, funnels, automations, and marketing tools — in one place, at $97 USD/month.
SWITCH Stack is designed by a former engineer turned ICF PCC-credentialed coach with over two decades of experience.
Sound familiar?
Most coaches are running their business across 5–7 different tools. A CRM here, a course platform there, email marketing somewhere else. It's expensive, exhausting, and none of it was built with coaching in mind.
Client & pipeline management
Track every client relationship, coaching conversation, and business opportunity in one place. Built for coaching workflows, not sales teams.
Email & social media marketing
Plan, schedule, and send email campaigns and social media posts from one place. Stay consistently visible to your audience without juggling multiple marketing tools.
Course & membership delivery
Deliver group programmes, self-paced courses, and memberships without a separate platform. Everything your clients need, inside SWITCH Stack.
Websites & Landing pages
Build high-converting pages for your programmes, workshops, and lead magnets without needing a separate tool or a developer.
Automated onboarding & follow-up
Set up once, run forever. Automate your client onboarding, check-ins, renewals, and follow-up sequences so nothing falls through the cracks.
Invoicing & contracts
Send professional invoices, collect payments, and manage client contracts from within SWITCH Stack. Connects with Stripe for seamless payment processing.
Booking Calendar
Let clients book sessions directly into your calendar with automatic confirmations, reminders, and Zoom links. Set your availability once and let the booking page do the rest, no back-and-forth emails, no missed appointments.
Forms, Quizzes & Surveys
Capture client information beautifully with pre-built coaching forms, intake questionnaires, and feedback surveys. Includes a Key Milestones & Goals form and a Pre Session questionnaire ready to use from day one.
Built by a coach, for coaches
Most business platforms are built by software developers who've never coached a client. SWITCH Stack is different.
It was designed by Lorraine Hamilton — ICF PCC-credentialed coach and accredited coach trainer with over two decades of professional coaching experience.
The templates, workflows, and frameworks inside SWITCH Stack aren't generic.
They reflect how professional coaching practices actually operate.
Simple, transparent pricing
$97 USD/month
Unlimited clients. Unlimited courses. Unlimited landing pages.
- Full CRM and pipeline management
- Course and membership delivery
- Email and social media marketing
- Funnels and landing pages
- Invoicing and contracts (Stripe required)
- Automated workflows and onboarding
- Built-in coaching-specific templates and resources
- Email support
No setup fees. No contracts. Cancel anytime.
Frequently Asked Questions
Here are the most commonly asked questions, there are more on the FAQ page.
What support do I get during my trial and beyond?
Your 30-day trial includes full access to the SWITCH Stack help library, with step-by-step courses covering every part of the platform. You'll also get a 10-email onboarding sequence walking you through setup one piece at a time, and free ticketed support for the entire 30 days.
After your trial, the help library and ticketed support continue (ticketed support becomes a paid add-on). If you ever want a 1:1 session with Lorraine directly, those are available as a paid option whenever you need one.
What is SWITCH Stack?
SWITCH Stack is an all-in-one CRM and course platform designed exclusively for professional coaches. It combines client management, course and membership delivery, funnel building, email and social media marketing, invoicing, and automated workflows in a single platform — purpose-built for the way coaching practices actually operate.
How is SWITCH Stack different from GoHighLevel?
SWITCH Stack is built on the GoHighLevel infrastructure but is not a generic GHL account. It comes pre-loaded with coaching-specific resources, workflows, templates, and frameworks developed by an ICF PCC-credentialed coach. Where GoHighLevel requires you to build everything from scratch, SWITCH Stack gives coaches a ready-to-use system designed around how coaching businesses actually work.
How is SWITCH Stack different from Kajabi?
Kajabi is a course and content platform built for creators broadly — it lacks the CRM depth, automation capability, and coaching-specific design that professional coaches need. SWITCH Stack includes everything Kajabi offers for course delivery, plus a full CRM, pipeline management, invoicing, and automations, all designed with professional coaching practice in mind.
How much does SWITCH Stack cost?
SWITCH Stack is priced at $97 USD per month.
There are no tiered plans, no usage caps, and no feature gates — everything is included in a single subscription with no setup fees and no contracts.
Who created SWITCH Stack?
SWITCH Stack was created by Lorraine Hamilton, a New Zealand-based ICF PCC-credentialed coach, accredited coach trainer, and entrepreneur with close to two decades of professional coaching experience. Lorraine built SWITCH Stack because no existing platform was designed with the specific needs of professional coaches in mind.